MBTA and Masabi to Launch First Smartphone Rail Ticketing System in the U.S.
Apps will allow Commuter Rail customers to purchase and display tickets on iPhone, Android and Blackberry
BOSTON, MA – 23rd April 2012 – Today, the Massachusetts Bay Transportation Authority (MBTA) and Masabi US Ltd, the transit mobile ticketing pioneer, jointly announce that they will be bringing mobile ticketing to MBTA commuter rail riders this fall. With applications for iPhone, Android, and Blackberry, customers will be able to seamlessly purchase commuter rail tickets and passes. Once tickets are purchased, customers will be able to use and display directly via their phone screen.
“MassDOT and the MBTA are striving to bring our customers convenience without added costs. We are delivering just that with this project and this technology,” said MassDOT Secretary and CEO Richard A. Davey.
“With this new and innovative approach, we are putting a ticket machine right in the palms of our customers’ hands,” said Acting MBTA General Manager Jonathan Davis.
Less than half of MBTA’s 140 Commuter Rail stations have fare vending machines, forcing many customers to pay for tickets on board. But that will soon change as riders will be able to purchase tickets via credit or debit cards directly from their phones. Monthly pass holders will be able to seamlessly link a plastic CharlieCard to their pass allowing them “tap-in” instead of using magnetic tickets for the MBTA subway and bus systems.
The new solution will help the MBTA reduce costs by eliminating the need for additional vending machines and lowering cash handling costs. To help combat fare evasion, all mobile tickets will have barcodes allowing for validation. Throughout the pilot program, smart phone-equipped train conductors will be checking tickets to ensure their validity. Masabi will provide a comprehensive mTicketing solution including; consumer-facing applications, backend servers, payment integration and scanning/validation software for train conductors.
“By placing a personalized ticket machine in the pocket of commuters, they can now buy tickets wherever they are, faster than ever before,” said Giacomo Biggiero, Director of Masabi US Ltd. “MBTA will also see significant benefits in terms of reducing costly cash handling charges and the cost of additional ticket machines. We are delighted to be working with them to launch our first mTicketing system in the U.S.”
In the coming months, the MBTA will be inviting customers to participate in designing the new applications via focus groups and a small group pilot which will roll out in late summer. The full deployment to all MBTA customers is expected this fall.
All transactions are secured using the award-winning encryptME security system that has been validated to U.S. Government standards.
The Massachusetts Bay Transportation Authority is the United States 5th largest transit agency serving approximately 1.3 million passenger trips each weekday. The MBTA operates Subway, Light Rail, Bus, Commuter Rail, paratransit, and Ferry Boat services across eastern Massachusetts.
About Masabi US Ltd
Masabi US Ltd is the transit mobile ticketing pioneer, bringing Masabi’s award-winning ‘Ticket Machine in Your Pocket’ applications to the North American market. It signals the end of ticket lines by allowing passengers to quickly and securely buy and display tickets on their smartphone. The company’s technology also allows transit agencies to transform their passengers’ travel experience while also dramatically expanding sales capacity without significantly increasing costs.
Masabi is backed by m8 Capital and the technology is in use by over 11 UK transit agencies and retail brands including; Virgin Trains, Chiltern Railways, CrossCountry Trains and thetrainline.com. For further information see www.masabi.com/us
Joe Pesaturo for MBTA
E-Mail: [email protected]
Temono for Masabi
Tel: +44 (0) 207 089 8894
Email: [email protected]