Reduce Peak Queues

  • Most UK passengers still buy tickets at the station (only 12% buy online)
  • Convert customers to mobile purchase while they are in the queue
    • Next time they won’t need to queue
  • Instant sign-up – streamlined ticket purchase with no need for usernames or passwords

Low Cost e-Ticketing Rollout

  • Visual inspection of tickets to start with, just like paper tickets
  • Add scanners to routes that experience large public adoption
  • Scale capital expenditure to match product uptake
    • No need to modify gates before passenger interest is proven in each area

Fast, Robust, Interoperable Barcodes

  • Fast – barcode scanning at the gate is now as fast as smartcards like Oyster, even with standard mobile phones. Demonstration video here.
  • Robust – encrypted tickets can be scanned and validated even when scanners fall off-line
  • Interoperable – Masabi’s barcode ticket standards are open to allow multiple participants and 3rd parties to share tickets securely. Masabi designed the UK’s paper and mobile barcode ticket standard, and is working on other international standards.

Fraud Prevention

  • Top grade international standard 1024bit RSA encryption prevents ticket forgery
  • Offline scanning prevents disruptions if Internet connectivity is not available
  • Traceable ticket generation keys mean that if a shared ticket scheme operator has an internal security failure, all losses are traceable to that operator
  • Tickets can be deactivated after a fraudulent credit card transaction is detected

Reduce Future Spend On Ticketing Facilities

  • Mobile ticket sales increase station sales capacity without taking up space
  • Flexible sales capacity at any time, without spending on fixed infrastructure
  • The longer the queues, the greater the motivation for passengers to try new mobile sales channel

Credit Card Transactions

  • Re-use existing billing infrastructure
  • Avoid expensive mobile premium-SMS billing – which can charge 50%
  • eCommerce-grade security, PCI DSS Compliant
  • Maximum convenience – subsequent purchases require only the card’s CVV to be entered by the customer, without usernames or passwords