--- title: 2FA demo in Cambridge on Wed 5th Sep description: 2FA demo in Cambridge on Wed 5th Sep --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) 03-Sep-2007 12:36:00 by [Ben Whitaker](https://blog.masabi.com/blog/author/ben-whitaker) # 2FA demo in Cambridge on Wed 5th Sep - [Tweet](https://twitter.com/share) [Two Factor Authentication](http://en.wikipedia.org/wiki/Strong_authentication) systems have come [under fire](http://www.schneier.com/blog/archives/2005/03/the_failure_of.html) recently from hackers and researchers for a number of drawbacks and vulnerabilities: 1. Man-in-the-middle attacks are being successfully used [against Banks using 2FA](http://www.theregister.co.uk/2007/04/19/phishing_evades_two-factor_authentication/) 2. Reports of more than 20% of Hardware tags are lost or broken 3. Expensive - and cumbersome for consumers 4. PIN codes can[ still be stolen](http://www.msnbc.msn.com/id/11731365/) by phishers, or Shoulder-surfers/cameras In conjunction with [GrIDsure](http://www.gridsure.com/), we have developed a mobile 2FA system which addresses these issues and has the following benefits: 1. Resistant to Man-in-the-middle 2. No additional Hardware 3. Resistant to PIN theft 4. Resistant to keyloggers/viruses/cameras/people watching the mobile or the PC 5. Many times stronger than PIN 6. Fraud Reactive 7. Still protects several transactions even if your phone AND your PC are compromised (I haven't heard of many systems that can claim that) 8. Simple and convenient, even 7 year old children can use it We will be at the [Cambridge Enterprise Conference](http://www.cambridgeenterpriseconference.co.uk/) on Wednesday 3rd September, along with [GrIDsure](http://www.gridsure.com/), demonstrating Two Factor and Two Channel protection of purchases and logins that are suitable for protecting ATMs, Door entry, E-Commerce, VPN logins, On-Line Banking and more. Come along and see us if you are in the area. (previous live demonstration given at [Mobile Monday](http://mobilemonday.org.uk/2007/07/august-event-mobile-digital-identity.html) ) We will post screenshots and a full description of the technology next month. ### Written by [Ben Whitaker](https://blog.masabi.com/blog/author/ben-whitaker) ![](https://blog.masabi.com/hubfs/Ben%20Whitaker%2c%20Chief%20Evangelist%20and%20Co-founder%2c%20Masabi.jpg) A Co-Founder of Masabi, Ben is the company’s Chief Evangelist, focussing primarily on innovation at the company, as well as helping agencies to understand how to bring new technologies into their transit operations without the expense and risk of multi-year large capital projects. Find me on: [LinkedIn](https://www.linkedin.com/in/bjdw/) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. 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