--- title: "Masabi Selected as Runner Up in \"True Mobile Start-Up\" Category at Mobile Innovation Global Awards" description: "Masabi Selected as Runner Up in \"True Mobile Start-Up\" Category at Mobile Innovation Global Awards" --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) 10-Feb-2008 18:41:32 by [Tom Godber](https://blog.masabi.com/blog/author/tom-godber) # Masabi Selected as Runner Up in "True Mobile Start-Up" Category at Mobile Innovation Global Awards - [Tweet](https://twitter.com/share) London, UK, 10th February 2008 - Masabi, the secure mobile applications company, today announced it has been selected as a runner-up in the True Mobile Start-Up category of the Mobile Innovation Global Awards. Ben Whitaker, Co-Founder and Masabi's head of security development will be speaking at 15:00 on Tuesday 12th Feb at the [Mobile Innovation Market Place](http://www.mobileinnovation.org/Events/MIM_2008-MS.pdf) in Hall 2, Auditorium B. Other companies presenting in the same session include: Soonr, Destiny, Netcore Solutions, Rummble and Sharpcast. During the presentation Ben will be outlining Masabi's secure mobile applications technology, including EncryptME, the company's standards-based, US Govt certified mobile security technology. In a single SMS message, or a few bytes of GPRS data, EncryptME can set up a secure session and sign up a new user, a new credit card and make a transaction thereby bringing fast, secure and convenient m-commerce to mobile users across virtually all handsets in current use. "Mobile World Congress is the biggest event in the mobile telecoms industry calendar," said Ben Whitaker, head of security development, Masabi. "We are delighted to be presenting at the show alongside such well respected industry start-ups." # About Masabi Masabi is a secure mobile applications developer based in London. Masabi's expertise in secure, usable mobile applications which run on even the lowest specification phone handsets was demonstrated in January of last year when the company announced the rollout of international multi-language, multi-currency, multi-branded casino software for [Playtech](http://www.playtech.com/) (AIM: PTEC), the world's largest publicly traded online gaming software supplier. Masabi proved that even on the oldest Java handsets it can provide secure sign-up for new users on the mobile, with credit card, bank transfer and 3rd party payments, and still be able to include games with industry leading graphics and sounds. The company is owned by its directors and in 2007 was selected as a finalist for the Red Herring 100 Europe. # Media Contacts for Masabi Oliver Chapman [Temono](http://www.temono.com/) - Telecoms PR [oliver.chapman@temono.com](mailto:oliver.chapman@temono.com) [+44 (0)7713404571](callto://+447713404571) ### Written by [Tom Godber](https://blog.masabi.com/blog/author/tom-godber) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **