--- title: Masabi @ Mobile World Congress 2011 description: Masabi @ Mobile World Congress 2011 image: https://blog.masabi.com/hs-fs/file-3502426224-jpg/blog-files/museo-300x199.jpg --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) 22-Feb-2011 16:30:37 by [Will](https://blog.masabi.com/blog/author/will) # Masabi @ Mobile World Congress 2011 - [Tweet](https://twitter.com/share) [![](https://blog.masabi.com/hs-fs/file-3502426224-jpg/blog-files/museo-300x199.jpg?width=300&height=199&name=museo-300x199.jpg "The Museo Nacional de Arte de Cataluña, which overlooks the Congress")](https://blog.masabi.com/hs-fs/file-3502426224-jpg/blog-files/museo-300x199.jpg) Last week’s Mobile World Congress 2011 in Barcelona proved to be a hugely valuable event for Masabi, allowing us to significantly raise our profile on the global stage. From the Masabi pod on the UKTI stand we showcased our transport m-ticketing software that is rolling out across the UK and is set to bring a sweeping change to the way ordinary passengers buy tickets for travel. [![](https://blog.masabi.com/hs-fs/file-3502426234-jpg/blog-files/avenue1-300x171.jpg?width=300&height=171&name=avenue1-300x171.jpg "The Avenue, the central hub of the event")](https://blog.masabi.com/hs-fs/file-3502426234-jpg/blog-files/avenue1-300x171.jpg) The stand allowed the team to meet with a wide variety of international business people who were interested in the potential applications of our transport m-ticketing software in foreign markets. Among the highlights of the show was CEO Ben Whitaker meeting with Lord Stephen Green, the UK Minister for Trade & Investment. The discussion centred around how Masabi’s technology is being applied to the transport industry – a sector in which politics and investment play active roles – to increase ticket sales capacity while at the same time reducing operating costs for train companies. [![](https://blog.masabi.com/hs-fs/file-3502426244-jpg/blog-files/minister-300x200.jpg?width=300&height=200&name=minister-300x200.jpg "CEO Ben Whitaker meeting Lord Green")](https://blog.masabi.com/hs-fs/file-3502426244-jpg/blog-files/minister-300x200.jpg) After meeting Lord Green, the Sky News crew that was covering the Minister’s visit stopped by the Masabi pod to interview Ben about the technology, which is due to go live with Chiltern Railways in the spring, closely followed by a number of other transport operators. Clips of the interview and Ben meeting Lord Green can be found here: [http://www.youtube.com/watch?v=cpHpe0nxUyM](http://www.youtube.com/watch?v=cpHpe0nxUyM) (skip forward to 11:20) [![](https://blog.masabi.com/hs-fs/file-3502426254-jpg/blog-files/sky-news-300x200.jpg?width=300&height=200&name=sky-news-300x200.jpg "CEO Ben Whitaker giving an interview for Sky News")](https://blog.masabi.com/hs-fs/file-3502426254-jpg/blog-files/sky-news-300x200.jpg) The stand of the show was by far and away the Android exhibition, which featured a smoothie bar, a make-your-own Android workshop, collectable Android pins and even a slide! [![](https://blog.masabi.com/hs-fs/file-3502426264-jpg/blog-files/android-300x98.jpg?width=300&height=98&name=android-300x98.jpg "The Android exhibition area")](https://blog.masabi.com/hs-fs/file-3502426264-jpg/blog-files/android-300x98.jpg) The Masabi exhibition space was provided by the UK Trade & Investment team, who did an excellent job of organising the companies, providing introductions to international contacts, and publicising and promoting the considerable talent of UK technology at the event. See you next year! ### Written by [Will](https://blog.masabi.com/blog/author/will) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **