---
title: Masabi Claims Crown at BLN Money in Mobile Award 2011
description: Masabi Claims Crown at BLN Money in Mobile Award 2011
image: http://thebln.com/wp-content/uploads/2011/06/BLN-Award-logo-300x206.jpg
---

[![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/)

16-Jun-2011 14:58:11

by [Ed Howson](https://blog.masabi.com/blog/author/ed-howson)

# Masabi Claims Crown at BLN Money in Mobile Award 2011

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![](http://thebln.com/wp-content/uploads/2011/06/BLN-Award-logo-300x206.jpg "The BLN Money in Mobile Award")

Masabi** **was crowned winner at the [BLN Money in Mobile Award 2011,](http://thebln.com/2011/06/money-in-mobile-award-2011-the-presenting-companies-are/) which took place on Tuesday. The award was organised and run by the [Business Leaders Network](http://thebln.com/), one of the most prominent organisers of business and investment forums in the UK.

Masabi CPO Giacomo Biggiero presented the Masabi proposition for mTicketing in the transport sector to a judging panel of eminent VCs and mobile industry experts. There was very strong competition from all of the finalist companies, which featured a wide range of exciting startups, with [StrikeAd](http://www.strikead.com/) and [ParcelGenie.com](http://www.parcelgenie.com/) in particular offering very convincing arguments for the top spot.

There could, however, be only one winner, and – after an executive decision from the judging panel in what turned out to be a very close-run competition – Masabi stepped up to claim the award at the end of the day.

Masabi would like to thank Mark Littlewood, all the organisers of the event and the judges. We would also like to say well done to the other 11 finalist companies and wish them the best of luck for the future.

### Written by [Ed Howson](https://blog.masabi.com/blog/author/ed-howson)

![](https://blog.masabi.com/hubfs/ed_2.jpg)

Find me on:

[LinkedIn](https://www.linkedin.com/in/edward-howson-16b220)

[

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### About Justride

Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.

### About Masabi

At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.

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