--- title: Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos description: Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) 09-Nov-2011 11:08:09 by [Mark Fowler](https://blog.masabi.com/blog/author/mark-fowler) # Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos - [Tweet](https://twitter.com/share) Most Effective Mobile Ticketing Solution Award Won by Chiltern Railways, Masabi and Atos --- **London – 9th November 2011** – The Chiltern Railways mTicketing solution developed by Masabi, the developer of mobile phone ticketing technology, and systems integrator Atos, was named winner of the Effective Mobile Marketing Award for ‘Most Effective Mobile Ticketing Solution’. The free application allows travellers to securely purchase and display rail tickets on both smartphones and most mass-market handsets. The tickets are then displayed in the app as a barcode or human readable ticket which can be scanned or checked visually. With the application, consumers can buy their tickets anywhere at any time; completely bypassing queues at ticket offices. “With Masabi and Atos’ help we have been able to move Chiltern Railways to the forefront of transport ticketing,” said Thomas Ableman, Marketing Director of Chiltern Railways. “We are committed to innovating and improving our service for our customers and with our application we have delivered a one-stop solution that truly is a 21st Century travel experience.” “We are absolutely delighted to have been named a winner at this year’s Effective Mobile Marketing Awards,” said Giacomo Biggiero, CPO of Masabi. “Working with Atos and Chiltern Railways we have created a mobile ticketing solution that genuinely improves the lives of consumers by removing the pain point of queuing. We look forward to continuing our work together to make travelling by train an effortless and enjoyable experience.” “We are extremely pleased to have been able to roll out an mTicketing application that not only supports ticket purchase, but also delivery and display and can be validated accurately on train using AVANTIX Mobile,” said Graham Bodman Head of Transport Products at Atos. “This latest innovation from Chiltern delivers the most advanced and convenient way to buy tickets for and travel by rail.”   ** ** **About Masabi** --- Masabi is the leading developer of mobile ticketing technology for the transport sector. Its award-winning ‘Ticket Machine in Your Pocket’ applications signal the end of ticket queues by allowing passengers to quickly and securely buy and display tickets on almost any mobile phone, not just smartphones. The company’s technology allows transport operators to transform their passengers’ travel experience while also dramatically expanding sales capacity without significantly increasing costs. Masabi works in partnership with major transport systems integrators, including thetrainline.com and Atos, and is deployed with leading transport operators including Virgin Trains, Cross Country Trains, First TransPennine Express, First Hull Trains, Chiltern Railways and many others. Based in London, it has 30 employees and is backed by venture capital fund, m8 Capital. For further information see [www.masabi.com](https://blog.masabi.com/blog/2011/11/09/)   **About Chiltern** --- Chiltern Railways has just completed the first part of a £250 million investment to cut journey times between Birmingham Moor Street and London Marylebone and create the Chiltern Mainline. The investment has seen journey time cut, with the fastest journey time now from just 90 minutes. ** ** ** **   **About Atos** --- Atos is an international information technology services company with annual 2010 pro forma revenues of EUR 8.6 billion and 74,000 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities.   Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting and Technology Services, Atos Worldline and Atos Worldgrid. For more information, visit: [atos.net](http://www.atos.net/) ### Written by [Mark Fowler](https://blog.masabi.com/blog/author/mark-fowler) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **