---
title: Masabi Named as Finalist for 2012 Bully Awards
description: Masabi Named as Finalist for 2012 Bully Awards
---

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06-Sep-2012 17:42:34

by [Josh](https://blog.masabi.com/blog/author/josh)

# Masabi Named as Finalist for 2012 Bully Awards

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## **Masabi Named as Finalist for 2012 Bully Awards**

**Masabi honoured as a leading European TMT company**

**BARCELONA – 5 September 2012** – [White Bull Summits](http://www.whitebull.com), champions of European innovation today announced that Masabi, the leading developer of mobile ticketing technology for the transport sector, has been named as a finalist for the 2012 Bully Awards honouring Europe’s leading technology, media and telecommunications (TMT) companies. A total of [sixty deserving European firms](http://whitebull.com/latest/meet-our-2012-bully-award-finalists) were selected from a pool of hundreds of nominated European TMT companies.

“This year’s finalists were selected on the basis of excellence in innovation, the promise of growth, and the potential to weather the changes and challenges inherent in the TMT sector,” said Farley Duvall, Founder and CEO of White Bull Summits. “The applicants were incredibly strong this year - a clear indication of the wealth of innovation coming out of Europe.”

“We’re searching for the ‘wily beast’ at the heart of each firm, and have carefully selected this year’s finalists based on business proposition, market strategy, technological solutions and understanding of customer needs,” added Duvall.

White Bull Summits conducted a rigorous three-month selection process to finalize the 2012 Bully Awards finalist list. Thirty winners (ten winners per category) will be announced live at the third annual, invitation-only White Bull Summit 2012, Pathways to Exit event in Barcelona on October 3, 2012. For more information or to request an invitation, please visit http://www.whitebull.com.

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About Masabi  
Masabi is the leading developer of mobile ticketing technology for the transport sector. Its award-winning ‘Ticket Machine in Your Pocket’ applications signal the end of ticket queues by allowing passengers to quickly and securely buy and display tickets on almost any mobile phone, not just smartphones. The company’s technology allows transport operators to transform their passengers’ travel experience while also dramatically expanding sales capacity without significantly increasing costs. Based in London, it has 35 employees and is backed by m8 Capital.

About White Bull Summits  
White Bull Summits celebrates and champions European innovation. White Bull’s aim is not simply to produce events; White Bull is here to help companies succeed. Built upon the extensive knowledge and network of its founders and advisers, and in the spirit of the “wily beast” that lives inside all successful businesses, White Bull offers a community that brings together the best and the brightest – Europe’s top technology and media leaders, entrepreneurs, innovators, investors, and visionaries. White Bull will respond to the needs and wants of the Technology, Media and Telecommunications (TMT) sector, while providing a forum for ongoing discussion. For more information, please visit White Bull at [WhiteBull.com](http://www.whitebull.com), Like us on [Facebook](http://www.facebook.com/whitebullsummits)or follow White Bull on [Twitter](http://www.twitter.com/whitebullsummit).

### Written by [Josh](https://blog.masabi.com/blog/author/josh)

[

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### About Justride

Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.

### About Masabi

At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.

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