--- title: "APTA EXPO Day 1: Rain, Wind and Transit" description: At Masabi the past few days have been incredibly busy we’ve launched a new brand and yesterday announced our Account-Based Ticketing Capabilities for Justride image: https://blog.masabi.com/hubfs/IMG_5375%202.jpg --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) ![IMG_5375 2.jpg](https://blog.masabi.com/hs-fs/hubfs/IMG_5375%202.jpg?width=4032&name=IMG_5375%202.jpg "IMG_5375 2.jpg") 10-Oct-2017 19:40:16 by [Ed Howson](https://blog.masabi.com/blog/author/ed-howson) # APTA EXPO Day 1: Rain, Wind and Transit - [Tweet](https://twitter.com/share) Greetings from a wet and windy Atlanta, where the APTA Expo 2017 is currently in full swing with hundreds of exhibitors and thousands of attendees at the Georgia World Congress Centre. At Masabi the past few days have been incredibly busy for us, we’ve launched a new brand ([for more on this see this post](https://blog.masabi.com/blog/our-new-brand-a-to-b-is-easy-with-masabi)) and yesterday announced our Account-Based Ticketing Capabilities for Justride and a [partnership with Transit App](https://blog.masabi.com/blog/transit-app-integrate-masabis-justride-sdk-to-offer-integrated-ticketing-to-agencies-in-north-america) who will be incorporating our Justride SDK into North America’s most popular App for Real-Time Information and Journey Planning.   All of these announcements are excellent illustrations of how we as a company continue to evolve and develop our products to help agencies and riders alike. The ABT announcement is particularly interesting in that it takes us beyond mobile ticketing into wider fare collection – boasting support for smartcards and other ticket formats, in addition to the mobile barcode that we have successfully deployed in more than 30 cities worldwide.   We are also extremely excited to be working with our partners at Transit App, connecting two best of breed services (our mobile ticketing and their journey planning and real time information) into a single interface – helping to make journeys seamless from planning to travel. In addition to having interesting meetings with partners, customer and potential customers, the APTA EXPO is also a great opportunity to wander the exhibition floor and get a flavor for some of the other interesting innovations in the Transit industry.   My favorite thing so far has been the range of model trains on display, all accurate to the tiniest detail. We’ll be bringing another blog post APTA with our thoughts on themes and trends from the show. ![Image uploaded from iOS (1)-1.jpg](https://blog.masabi.com/hs-fs/hubfs/Image%20uploaded%20from%20iOS%20(1)-1.jpg?width=805&height=604&name=Image%20uploaded%20from%20iOS%20(1)-1.jpg) ### Written by [Ed Howson](https://blog.masabi.com/blog/author/ed-howson) ![](https://blog.masabi.com/hubfs/ed_2.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/edward-howson-16b220) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **