13-Nov-2018 09:06:05
by James Gooch

Bilbao Selects Masabi for Contactless EMV Ticketing System Allowing Passengers to Simply Tap Payment Cards for Travel within the City

Masabi Adds Contactless Capabilities to Justride Platform, Bringing SaaS Account-based cEMV Ticketing to Cities of Any Size


Smart City World Expo, Barcelona & Bilbao – November 13th 2018 – Masabi, the company bringing Software-as-a-Service (Saas) ticketing and payments to public transport, today announced that it has added new contactless EMV ticketing capabilities to its Justride fare collection platform. Passengers will simply be able to tap their contactless bank cards to travel, removing the hassle of having to purchase a ticket or carry cash. 


The city of Bilbao will be the launch operator initially piloting on its urban bus service, Bilbobus and working in conjunction with Masabi’s Spanish partner Gertek. This new component of Masabi’s Justride Platform makes using contactless payment cards to tap to travel available to authorities and operators of all sizes around the globe. Due to Masabi’s SaaS approach to fare collection this can be enabled efficiently with the cloud-based system reducing the cost of running and maintaining expensive IT infrastructure. The system can also be configured to meet customers specific fare and policy requirements, including rules such as entitlements, fare capping and best fare finding. 


The new system includes an account-based back office with a dedicated management suite enabling Bilbobus staff to perform a variety of customer service and administrative tasks. The Bilbao deployment will use contactless EMV validation devices across busses used in the pilot, providing Bilbobus with rich data insights as well as helping reduce dwell times, improving journey times for all. 


The Justride platform is already in use with over 70 transport authorities and operators around the globe including in major cities such as New York, London, Las Vegas, Los Angeles, Boston, Sydney and for Lurraldebus in Spain.



“Masabi is bringing SaaS account-based contactless EMV ticketing to cities and transport authorities of all sizes around the globe. This will revolutionize the passenger experience, allowing them to simply tap their contactless bank card to travel,” said Brian Zanghi, CEO of Masabi. “We are very excited to bring this new service to passengers in Bilbao and to offer it to other customers of our Justride platform.”


“As a city we are focused on promoting new forms of mobility, as well as deploying innovative technology to improve the passenger experience on our existing network,” said Alfonso Gil, Councillor of the area of mobility and sustainability of Bilbao. “We are excited to be the world’s first city to deploy this innovative Masabi solution and look forward to the response from our passengers.”

“We are seeing a revolution in how passengers interact with urban transportation, and ticketing is very much at the forefront of this movement,” said Iker Iturbe CEO of Gertek. “Working in conjunction with our partner Masabi, we are delighted to be bringing this cutting-edge system to the city of Bilbao, making paying to use public transport as quick and simple as tapping a card.”


Sapan Shah, vice president, Enterprise Partnerships, Mastercard: “As the world becomes increasingly urban, residents and visitors expect their commute to be as easy and simple as possible. Having worked with Masabi to bring Mastercard Transit Solutions to many cities across the globe, we are excited to see a next generation of mobility services taking shape.”

About Masabi
Masabi provides Software-as-a-Service (SaaS) ticketing and payments to public transport agencies of all sizes around the globe. Whether looking for a mobile ticketing system, want to enable Mobility as a Service (MaaS), or require an account-based full fare collection solution using a contactless bank card, mobile device or smartcard, Justride is the platform for you.


Justride, unifies account-based and pre-pay ticketing into a single configurable solution. Its SaaS architecture, ‘Mobile First‘ approach and Bring Your Own Ticket (BYOT) philosophy, allows transit providers to deliver innovation quickly, delighting passengers and reducing costs, while increasing efficiency and data insights.


Masabi is the category creator for transit mobile ticketing and with over 70 clients across 4 continents the Justride mobility platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving the largest agency in the USA to the smallest bus operator. It has offices in New York, London and Cluj and investors include Mastercard and Keolis.


About Gertek
Gertek is an integrating company in solutions that allow progress in the digital transformation of mobility. Based on the experience gained in the management of urban mobility services, tools and products have been integrated to improve the mobility of people and materials.


Gertek brings new ways of solving problems, experience and cutting-edge tools to improve the use experience of our customers. Gertek has in its area development and implementation of mobility solutions with a team of more than 70 highly qualified professionals

Written by James Gooch

Head of Marketing at Masabi.
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