Masabi launched mobile ticketing for the Central Ohio Transit Authority (COTA) within Google Wallet. Riders looking up directions to a destination in Google Maps on Android and checking the public transit options will be given the option of buying and saving COTA tickets in Google Wallet. This gives people easier access to ticketing options and provides a seamless method for riders to plan and pay for travel on public transit.
COTA is a public transit agency serving the Columbus metropolitan area, it operates fixed-route buses, bus rapid transit, microtransit, and paratransit services over 40 routes. From today when riders select “Buy Ticket” from Google Maps, they will be taken to a guided flow where they can go through the steps to buy one or multiple day pass tickets. Once the purchase is complete the tickets are pushed directly to their Google Wallet. Payments can be made by credit card and Google Pay.
Brian Zanghi, CEO of Masabi said “By showing transit fare options in Google Maps, it allows riders to seamlessly plan and pay for trips in one place. This integration with one of the world’s leading mapping and route planning platforms is a testament to the power of Justride and how it can revolutionize how residents of Columbus and visitors navigate the city, providing seamless, efficient, and convenient access to public transportation.”
Sophia Mohr, Chief Innovation and Technology Officer of COTA said “By integrating COTA trip planning and purchasing experience into such a widely used app, we are improving access to our services for a broad range of new and existing customers. We are happy to go live with this service through Google Maps and Google Wallet, powered by Masabi, which will help improve the transit experience for our customers.”
