--- title: Colorado’s Bustang is Selling 66% of All Bus Tickets Through the JustRide Bustang App description: The Bustang mobile app (JustRide Bustang) was launched in September 2017 and after only 10 months reached an adoption rate of 66 percent, with two out of three people now using their mobile phones to buy their ticket and travel. image: https://blog.masabi.com/hubfs/b.png --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) ![b.png](https://blog.masabi.com/hs-fs/hubfs/b.png?width=1356&name=b.png "b.png") 05-Oct-2018 09:33:31 by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) # Colorado’s Bustang is Selling 66% of All Bus Tickets Through the JustRide Bustang App - [Tweet](https://twitter.com/share) Mobile ticketing is hugely popular with riders around the globe with some of our agencies processing over 50% of tickets through the mobile channel, but sometimes we hear a mobile adoption story that blows even us away.   [Bustang](https://ridebustang.com/), which if you were not aware, is operated for the Colorado Department of Transportation by Ace Express, offers daily coach services between places like Glenwood Springs and Denver and between Fort Collins and Colorado Springs. If you have not been on one of the buses before, they are great. Bustang operate climate controlled coaches which are equipped with WiFi access, USB outlets, restrooms and of course mobile ticketing.   The Bustang mobile app (JustRide Bustang) was launched ![bustang](https://blog.masabi.com/hs-fs/hubfs/bustang.png?width=300&name=bustang.png)in September 2017 and after only 10 months reached an adoption rate of 66 percent, with two out of three people now using their mobile phones to buy their ticket and travel.   JustRide Bustang is an agency branded application, powered by Masabi’s Justride Fare Collection Platform. Being an agency branded application helps to convey trust with riders and is one of the factors crucial in attaining high adoption levels. The other is that tickets are available offline meaning you can still access your ticket even without an internet connection.   The recent addition of [Apple Pay and Masterpass](https://blog.masabi.com/blog/riding-the-bus-in-colorado-gets-even-easier-as-bustang-mobile-ticketing-app-adds-masterpass-and-apple-pay) to the Justride Bustang mTicketing app allows customers to purchase tickets even quicker and more easily, and will likely drive a further increase in adoption.   *“Reaching 66% penetration for mobile ticketing in just ten months makes this one of the fastest growing mobile ticketing deployments for transit in the world. This extraordinary uptake neatly illustrates transit riders’ appetite for a technology that makes purchasing tickets quick and easy, saving them time and hassle,”* said **Brian Zanghi, CEO of Masabi.** “*At Masabi we’re deploying Justride in more cities and countries every month, delivering huge value to both riders and transit agencies.”*   For more information about Masabi’s mobile ticketing technology and offerings, please visit [here.](http://www.masabi.com/justride-mobile-ticketing/) ### Written by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) ![](https://blog.masabi.com/hubfs/james%20gooch.png) Head of Marketing at Masabi. Find me on: [LinkedIn](https://uk.linkedin.com/in/james-gooch-3b9949b) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **