---
title: Transit Professionals Assemble for Masabi’s First Ever Fare Payments Industry Day and EZfare Summit
description: Fare payments professionals and EZfare ‘family’ gather in Columbus on October 3, 2022 for a unique convention to share expertise and best practices across transit agencies, vendors and partners.
image: https://blog.masabi.com/hubfs/EZfare%20Summit%202021.png
---

[![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/)

![EZfare Summit 2021](https://blog.masabi.com/hs-fs/hubfs/EZfare%20Summit%202021.png?width=1920&height=1080&name=EZfare%20Summit%202021.png "EZfare Summit 2021")

12-Dec-2022 13:00:00

by [Irina Grant](https://blog.masabi.com/blog/author/irina-grant)

# Transit Professionals Assemble for Masabi’s First Ever Fare Payments Industry Day and EZfare Summit

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Fare payments professionals and EZfare ‘family’ gather in Columbus for a unique convention to share expertise and best practices across transit agencies, vendors and partners.

It was standing room only at the Columbus Convention Centre as more than 100 public transit professionals gathered in Ohio’s state capital to build relationships, exchange knowledge and share best practices at the first-ever EZfare summit.

EZfare is North America’s largest regional public transit ticketing system spanning over 16 transit agencies operating in Ohio, Kentucky, Michigan, and West Virginia. EZfare is run by NEORide – a group of 23 transit agencies from across five states. 

Organized by the NEORide consortium and Masabi, this unique event was sponsored by EZfare delivery partner Transit, as well as Trapeze, Via, IBI Group and Calstart. Alongside representatives from the 16 participating EZfare agencies, the summit drew in delegates from transit agencies across the US.

The event’s twin-track program of talks, presentations and workshops provided a unique opportunity for transit professionals to take a deep dive into some of the latest developments in fare payments. 

 

 

It’s the first time Masabi has organized an event of this kind, providing an opportunity for transit clients and specialists to discuss a wide range of fare payments topics with system vendors and tech partners - from customer service and marketing to IT and Account Based Ticketing.

A packed agenda included demonstrations of the EZfare payments system, Masabi’s Justride platform, and the Transit app, as well as a ‘field trip’ demo where attendees took a ride downtown Columbus to The Ohio State Stadium using the EZfare app to pay for their ride.

Lead at Masabi’s Transit Advisory Group Lee Biernbaum in his opening presentation said: “The future of fare payments isn’t really about fares specifically but the future of public transit broadly. Public transportation is the glue that will hold together our needs for livable cities, for less congestion, for cleaner air, for drastically reduced carbon emissions, and if I may be so bold, for a more cohesive society. Public transportation must be at the center of transportation going forward.”

In the summit’s keynote speech, Brandon Policicchio, Chief Customer and Business Development Officer at Greater Dayton RTA (GDRTA) outlined Dayton’s experience of going completely cash-free on the buses with the introduction of its Tapp Pay fare payment.

GDRTA adopted a phased approach to introducing the new ‘Tapp Pay’ fare payment system, along with widespread consultation, critical incentives and targeted marketing and communication efforts. Because of these successes, RTA’s Board of Trustees approved the elimination of accepting on-board cash payments and from November 1, 2021, GDRTA implemented a 100 percent cashless on-board system across its entire bus route fleet.

Dayton caters for underbanked or riders with privacy concerns who prefer to pay cash by allowing these groups to top up their transit account with cash or card at more than 200 retail locations across the Greater Dayton region. 

Lucas Boehm and Amy Rasmussen from EZfare agencies TARTA in Toledo and SORTA in Southern Ohio spoke about their collaboration with local community partners to expand use of mobile ticketing. EZfare has enabled local community and business partners to grant travel passes directly to clients, students, or employees via the Masabi Partner Portal, thus streamlining the ticketing process for all parties. The partner portal can be accessed via any internet enabled computer terminal to send tickets directly to the mobile phones of students or employees, granting them free or discounted travel. 

During this session, Amy described how SORTA worked with local universities to migrate students to the EZfare app for access to discounted tickets for travel throughout the SORTA service area. This mobile solution replaced the cumbersome card-based solution used previously; greatly reducing administrative costs and workload, as cards no longer need to be printed and mailed to addresses collected from students. Lucas and TARTA are expanding use to the local school system to help meet the transportation demands of the Toledo Public School system.

 

 

 

Another popular panel discussion examined the benefits and drawbacks of phased development of new fare payments technology versus ‘big bang’ deployments with insights from Brandon Policicchio at GDRTA alongside colleagues Mike Lively from GCRTA in Cleveland and Jason Yanni from COTA in Central Ohio. 

Two key areas dominated the discussions: internal communications and engagement, and external marketing and education. 

Deploying a new system inevitably involves many internal changes and agency personnel must participate in the process to gain buy-in within the organization. Otherwise, staff will feel as though the change is being forced upon them which could lead to an unsuccessful deployment.

A comprehensive marketing and education campaign is also essential to the success of deploying any new technology to mitigate the risk of negative impacts to riders. 

Masabi’s Senior Business Development Manager Jeff Nullmeyer led an animated session focusing on the latest developments in fare payments technology such as fare capping and contactless EMV payments as part of Account Based Ticketing. 

Nullmeyer compared Account Based Ticketing to the numerous flavors of ice cream to choose from at a Baskin Robbins store.

*![Screenshot 2022-11-11 at 09.32.16](https://blog.masabi.com/hs-fs/hubfs/Screenshot%202022-11-11%20at%2009.32.16.png?width=77&height=276&name=Screenshot%202022-11-11%20at%2009.32.16.png)*

 

"Regardless of the agency or the setting, Account Based Ticketing gives both agencies and riders unparalleled choice in how transit is paid for.   
Riders can choose to pay with items they already carry in their pocket: contactless credit cards, paper tokens, agency-branded NFC smart cards, cash or mobile phone" said Jeff Nullmeyer.

 

“Masabi’s approach to ABT also gives smartphone users the flexibility to use whichever 3rd party MaaS apps they feel comfortable with on their phone – such as Transit, Moovit, Uber or Lyft – or a branded white label Agency app, which tends to be popular with regular riders" Jeff Nullmeyer continued. "The advantage for transit agencies is that making their services available in multiple apps riders use, increases awareness and visibility while creating new sales channels for agencies to sell their tickets."

“Unbanked riders, or riders who prefer to pay cash also have choices: They can top up their account at agency locations, partner fare reload kiosks or at recognizable retail locations via a large network of retail partners, and by using either a mobile device or a smart card, cash riders pay exactly the same fares as other passengers via the equitable fare capping framework that ABT enables."

*![Screenshot 2022-11-11 at 09.32.16](https://blog.masabi.com/hs-fs/hubfs/Screenshot%202022-11-11%20at%2009.32.16.png?width=60&height=215&name=Screenshot%202022-11-11%20at%2009.32.16.png)*

 

"Masabi is proud to organize our first-ever Fare Payments Industry Day and EZfare Summit, and recognize the vision of the NEORide board to develop this innovative regional Fare Payment solution" said Sara Paulton, Vice President of Global Services at Masabi. 

 

"The summit brought together those who have invested in the Neoride strategy for simplified acquisition and deployment of a common infrastructure built upon Masabi’s Justride solutions." Sara continued. "Transit agencies of all sizes, technology partners and prospects came together to learn about a regionalized approach to fare collection, best practices for introducing new solutions, what the future of fare payments holds and how interoperability across a region can gain access to new funding and easy-to-manage fare collection systems.  The energy and the passion of the many agencies participating represented a unique event and one which we hope to repeat in the future."

 

*![Screenshot 2022-11-11 at 09.32.16](https://blog.masabi.com/hs-fs/hubfs/Screenshot%202022-11-11%20at%2009.32.16.png?width=76&height=272&name=Screenshot%202022-11-11%20at%2009.32.16.png)*

 

“NEORide was proud to bring together such a diverse mix of transit agencies to continue to build on the success of EZfare, the largest multi-county, multi-state mobile ticketing system in the nation. By coming together, agencies, as well as our partner agencies, were able to learn from each other and ensure a smoother transaction for transit passengers in the region.” Katherine Conrad, Director at NEORide

 

Would you like to attend Masabi’s 2023 Justride User Summit? [Contact us to get more information](mailto:irina.grant@masabi.com). 

### Written by [Irina Grant](https://blog.masabi.com/blog/author/irina-grant)

![](https://blog.masabi.com/hubfs/Irina%20Grant.jpg)

Find me on:

[LinkedIn](https://www.linkedin.com/in/ipgrant/)

[

### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley

 Jul 2, 2026 

](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [

### How SaaS Fare Collection Keeps Getting Faster at Scale

 Jun 30, 2026 

](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [

### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America

 Jun 30, 2026 

](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america)

### Menu

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[Mobility as a Service](http://www.masabi.com/mobility-as-a-service/)

[Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/)

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### About Justride

Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.

### About Masabi

At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.

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**

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