--- title: "Intelligent Transport Webinar - MaaS and the Future of Urban Mobility: Placing Public Transport at the Centre of MaaS" description: "Intelligent Transport Webinar - MaaS and the future of urban mobility: Placing public transport at the centre of MaaS" image: https://blog.masabi.com/hubfs/IT-Logo@2x-1.png --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) [![IT-Logo@2x-1.png](https://blog.masabi.com/hs-fs/hubfs/IT-Logo@2x-1.png?width=1668&name=IT-Logo@2x-1.png "IT-Logo@2x-1.png")](https://info.masabi.com/intelligent-transport-webinar-maas-and-the-future-of-urban-mobility-maas) 11-Oct-2018 09:54:48 by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) # Intelligent Transport Webinar - MaaS and the Future of Urban Mobility: Placing Public Transport at the Centre of MaaS - [Tweet](https://twitter.com/share) MaaS is the concept that users can utilise whichever mobility service is most efficient for a journey, across public and private modes, planning and paying seamlessly based on what and how much they use. MaaS promises to help move people away from private car ownership, reducing congestion and making our cities better places to live and move around.   **[Click here](https://info.masabi.com/intelligent-transport-webinar-maas-and-the-future-of-urban-mobility-maas) to sign up and watch the webinar on-demand.**   [This webinar](https://info.masabi.com/intelligent-transport-webinar-maas-and-the-future-of-urban-mobility-maas) looks at the different approaches to MaaS currently being proposed and discusses the various benefits these offer and the challenges they face. The greatest issue facing MaaS today is how do cities take the first step in reaching this vision. Topics covered include: - An overview of MaaS and the current state of the market - Comparing subscription and Account Based MaaS offerings - Debating who should provide a MaaS offering, public or private entities - Providing real-world examples of MaaS from around the globe including Kisio’s PlanBookTicket and Transit App - An outline of the benefits of SDK integration for connecting services - An outline of the role MaaS will play in the future of public transit - Offer a step-by-step process for evolving current solutions into a MaaS offering - Findings from the Landor Links Annual Survey of Mobility as a Service   **[Click here](https://info.masabi.com/intelligent-transport-webinar-maas-and-the-future-of-urban-mobility-maas) to sign up and watch the webinar on-demand.**   **Keynote Speakers:** ![](https://d1vpzb8ccuu79x.cloudfront.net/wp-content/uploads/beate-2-120px.png) Beate Kubitz, Author, Annual Survey of Mobility as a Service 2018 and Director of Policy and Communications for TravelSpirit ![](https://d1vpzb8ccuu79x.cloudfront.net/wp-content/uploads/Jonathan-Donovan-300px-120x120.jpg) Jonathan Donovan, CPO, Masabi ![](https://d1vpzb8ccuu79x.cloudfront.net/wp-content/uploads/Stephen-Miller-300px-120x120.jpg) Stephen Miller, Communications Lead, Transit ![](https://d1vpzb8ccuu79x.cloudfront.net/wp-content/uploads/portrait_Laurent_HD-246-120x120.png) Laurent Leca, Chief Product Officer, Kisio – Digital Solutions   **[Click here](https://info.masabi.com/intelligent-transport-webinar-maas-and-the-future-of-urban-mobility-maas) to sign up and watch the webinar on-demand.**   ### Written by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) ![](https://blog.masabi.com/hubfs/james%20gooch.png) Head of Marketing at Masabi. Find me on: [LinkedIn](https://uk.linkedin.com/in/james-gooch-3b9949b) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **