Transport Ticketing Blog

Masabi Wins Supplier Innovation Award for Open Platform Approach at Transport Ticketing Global

Written by James Gooch | 10-Mar-2025 10:24:54

At Transport Ticketing Global 2025, Masabi was honored with the Supplier Innovation Award for our Open Platform Integration Suite—a game-changing approach that’s transforming fare payments by reducing vendor lock-in and accelerating innovation.

 

Breaking Free from Vendor Lock-In

For too long, transit agencies and transport operators have been locked into proprietary systems, limiting their ability to adopt new technologies, control costs, and deliver the best possible experience for passengers. Traditional fare collection systems often require agencies to work exclusively with a single vendor, leading to expensive, slow, and rigid deployments that struggle to keep pace with industry advancements.

Masabi’s Open Platform Integration Suite directly tackles this challenge by offering a flexible, API-driven ecosystem that allows agencies to integrate best-of-breed hardware, software, and service providers into their fare payment systems—without being tied to a single supplier delivering an open modular solution.

What Makes Our Open Platform Different

Unlike traditional fare collection solutions, which operate as closed, proprietary systems, Masabi’s approach is based on interoperability, scalability, and choice. The Open Platform Integration Suite provides a growing portfolio of enterprise-ready APIs and SDKs, enabling seamless integration of key fare collection components, including:

> Mobility Provider Payments API – Facilitating multimodal payments across multiple transport options using shared SVA accessible by partners.

> Mobile Ticketing API – Enabling the direct issuance and management of digital tickets.

> Inspect SDK - Integrating Inspect software into third-party validation devices

> DataMart API - Integrating data into enterprise CRMs

(The full integration suite of advanced APIs and SDKs is available from Masabi reps)

Masabi operates the Justride Ready Partner Network – A network of over 100 partners, ensuring quality and interoperability. This approach allows agencies and authorities to future-proof their fare collection, swap in and out technologies as needed, and scale at their own pace—all while keeping costs down and deployment times short.

 

Real-World Impact: Proven Innovation at Scale

More than 200 agencies worldwide now use Masabi’s Fare Payments-as-a-Service (FPaaS) model, benefiting from a robust and proven platform processing $billions in fare revenue every year. Masabi’s Open Platform Integration Suite is already delivering real-world impact across the industry, including; 

  • ✅ 35+ transit agencies using multiple mobile ticketing apps through the Justride SDK
  • ✅ 50+ reusable partner integrations, enabling flexibility and easy integrations

Some of the most groundbreaking deployments made possible by this approach in 2024 include:

  • 🚆 NXWM’s integration with Citymapper, making multimodal ticketing seamless.
  • 🚌 COTA’s mobile tickets integrated into Google Maps, bringing transit payments directly into the world’s most-used mapping app.
  • 💳 New TVM, validation, web portal and payment services launched, expanding fare payment options.

 

The Future: A Growing Ecosystem of Innovation

Winning the Supplier Innovation Award at Transport Ticketing Global reflects our ongoing commitment to pushing the boundaries of what’s possible in fare collection. Looking ahead, we’re expanding our Justride Ready partner network and continuing to build and develop advanced APIs and SDKs to support even greater interoperability and ease of integration.

Our roadmap includes:
 > Onboarding new hardware, software, payment providers, and back-office enterprise solutions across different regions.
> Adapting to emerging technologies, such as new payment methods and analytics tools.
> Enhancing multimodal capabilities, making it easier for cities to integrate various transport options.

By prioritizing openness, flexibility, and choice, Masabi is helping transit agencies and transport authorities move beyond vendor lock-in and towards a future where fare collection is scalable, adaptable, and built for the needs of modern cities and communities.