--- title: Santa Cruz Metro and Masabi Launch METRO Splash Pass Contactless Mobile Ticketing App description: Santa Cruz Metro and Masabi Launch METRO Splash Pass Contactless Mobile Ticketing App image: https://blog.masabi.com/hubfs/SantaCruzMETRO1%20copy.jpeg --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) ![SantaCruzMETRO1 copy](https://blog.masabi.com/hubfs/SantaCruzMETRO1%20copy.jpeg "SantaCruzMETRO1 copy") 29-Oct-2020 14:10:43 by [james.gooch](https://blog.masabi.com/blog/author/jamesgooch) # Santa Cruz Metro and Masabi Launch METRO Splash Pass Contactless Mobile Ticketing App - [Tweet](https://twitter.com/share) *The Santa Cruz METRO Splash Pass, powered by Masabi’s Justride platform, is now available to riders across Santa Cruz County and to San Jose.* **Santa Cruz, Calif. – Oct 29, 2020** – Santa Cruz Metropolitan Transit District ([METRO](https://www.scmtd.com/en/)) today announced the launch of the Santa Cruz METRO Splash Pass, a new mobile ticketing application, in partnership with [Masabi](https://www.masabi.com/), the global leader in mobile ticketing and the company bringing Fare Payments-as-a-Service to public transit. The cash-free, contactless, and COVID-19 safe, mobile ticketing solution allows METRO riders to purchase fares and display tickets on their smartphone device anytime, anywhere, for use in Santa Cruz County and the Highway 17 Express to the San Jose Diridon Station.   The METRO Splash Pass can be downloaded from Google Play and the Apple App Store. Riders have the option of purchasing Local and Highway 17 Express tickets including full or discounted options. 1- Ride, 15-Ride, Day, 3-Day, 7-Day and 31-Day passes are available using a debit or credit card or via digital payment services such as Apple Pay. Once purchased, riders simply activate their tickets on their phones and present them to the driver when boarding for visual validation.   “As a transit agency, our focus is on delivering a modern, frictionless transit experience that our riders can rely on and that is part of the fabric of the Santa Cruz community. It is also essential, now more than ever, that we continue to provide a service that puts customer safety first,” said **Alex Clifford, CEO/General Manager, at Santa Cruz Metropolitan Transit District.** “Removing the need to use cash is just one of the many benefits of Masabi’s solution which will help us keep riders safe throughout their journeys. We are excited to begin rolling the METRO Splash Pass out across our County and on the Highway 17 Express.”   “In recent months the importance of mobile ticketing has taken on a new relevance to agencies with a focus on providing riders with a simple, contactless and safe ticketing experience,” said **Brian Zanghi, CEO of Masabi**. “Masabi is delivering market-leading fare payment technology to forward thinking cities by providing Fare Payment-as-a-Service, in a fraction of the time and at a fraction of the cost of bespoke ticketing systems. By using a multi-tenant platform, which is constantly updating with new features and functionality, we are helping agencies like Santa Cruz Metro deliver the latest innovations to riders, while helping them keep up with the pace of technology change.”   If you would like to learn more please [get in contact.](https://info.masabi.com/get-in-contact-with-masabi) ### Written by [james.gooch](https://blog.masabi.com/blog/author/jamesgooch) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **