23-Jul-2018 14:01:00
by James Gooch

Sonoma-Marin Area Rail Transit (SMART) Adds Masterpass and Apple Pay to the SMART eTickets App

New Payment Options Makes Commuting Even Easier with Secure & Fast Ways to Pay


Petaluma and New York– July 23rd, 2018 – Sonoma-Marin Area Rail Transit (SMART) riders have new options to pay for tickets when using the SMART mobile ticketing app, “SMART eTickets”, with the addition of Masterpass and Apple Pay digital payment services. This allows customers to purchase tickets with just a tap, eliminating the need to type in any credit card numbers, billing information or security codes to complete a transaction.


To use Masterpass or Apple Pay on the SMART eTickets app, customers simply select the fare they wish to purchase, choose the stored payment card of their choice and complete the payment by using either Masterpass checkout or the Touch or Face ID features for Apple Pay.


Sonoma-Marin Area Rail Transit (SMART) is the San Francisco Bay Area’s newest transportation option for travel, offering passenger rail service in Sonoma and Marin counties. The service has seen strong adoption since launch with the addition of extra train cars to accommodate demand, while the app has proven extremely popular with riders accounting for over 17% of fares purchased on the service.


“These new payment options will make our mobile ticketing app even easier to use, and provide a fast and convenient way for our customers to get their tickets,” said Jeanne Mariani-Belding, SMART’s communications and marketing manager.


“SMART is such a fantastic way of getting around the San Francisco Bay Area and avoiding the congestion.” said Brian Zanghi, CEO of Masabi. ”The addition of new mobile payment solutions from Mastercard and Apple into the SMART eTicket app will help make riding the train in the Sonoma-Marin area even more seamless.”


For more information about Masabi’s Justride Fare Collection Platform which powers the SMART eTickets app, please click here.



About Masabi

Masabi is the global leader in mobile ticketing and Software-as-a-Service (SaaS) based fare collection for transit. Masabi’s Justride is a cloud-based mobility platform unifying account-based and pre-pay ticketing into a single configurable solution. Justride’s SaaS architecture, ‘Mobile First‘ approach and BYOT philosophy, allow transport providers of all sizes around the globe to deliver innovation quickly, delighting passengers and reducing costs, while increasing efficiency and data insights.


The company’s Justride SDK, the world’s first and only mobile ticketing SDK for public transport, allows partners such as Uber, Kisio, Chalo and Transit to request fare types, make payments, and deliver visual and barcode mobile tickets to a passenger within their applications.


With over 40 clients across 4 continents the Justride Mobility Platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving the largest agency in the USA to the smallest bus operator. It has offices in London, New York, Boston and Cluj and investors include Mastercard and Keolis.

Written by James Gooch

Head of Marketing at Masabi.
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