--- title: Transport for Athens Wins Most Successful Mobile Ticketing Programme at Transport Ticketing Global Awards description: And the winner of the Most Successful Mobile Ticketing Programme 2016 goes to....Masabi & Transport for Athens. image: https://blog.masabi.com/hubfs/IMG_7356.jpg --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) 28-Jan-2016 15:33:13 by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) # Transport for Athens Wins Most Successful Mobile Ticketing Programme at Transport Ticketing Global Awards - [Tweet](https://twitter.com/share) And the winner of the Most Successful Mobile Ticketing Programme 2016 goes to....Masabi & Transport for Athens. On Tuesday the 26th January 2016 the great and the good of the global transport ticketing industry gathered for the Transport Ticketing and Passenger Information Global Awards. The annual event which recognises the most successful and influential projects and contributors to the industry, took place at London's iconic Transport Museum. In a fiercely contested category, Masabi and Transport for Athens were awarded **The Most Successful Mobile Ticketing Programme 2016**. ![DSCF7074.jpg](https://blog.masabi.com/hs-fs/hubfs/DSCF7074.jpg?width=640&name=DSCF7074.jpg "DSCF7074.jpg")  Masabi’s prize was awarded for work alongside MasterCard and Transport for Athens (TfA) for their deployment of the city-wide system where passengers can travel on all modes of public transport using their mobile phones.  The award winners were decided by an independent panel of judges from across the transport and payments industry, including from the UK Cards Association, Transport Focus, Visa and the Association of Train Operating Companies (ATOC). Commenting on the project the judges said: *"Transport for Athens has introduced an all round fantastic transport solution for the city in partnership with Masabi. As the first multi-modal, mobile ticketing programme accessible in a capital city, the scale of this project and the popularity with customers are extremely impressive."*    At the awards Masabi’s Co-Founder and Head of Innovation, Ben Whitaker, was also recognised as **Transport Ticketing Industry Contributor of the year. ** A classic visionary, Ben has been involved in mobile ticketing since its genesis and has played a crucial role in shaping the technology from the very start. He helped define the UK rail mobile ticketing standard and move the weight of industry opinion behind it, and has grown Masabi’s technology to be the most widely deployed mobile ticketing systems in the world. *“We are thrilled and honoured to have seen our work alongside MasterCard in Athens recognised with this prestigious award,”* said Josh Nicklin, Head of Business Development, EMEA, at Masabi. *“As a company we are dedicated to a common goal of improving the way people travel in cities across the world and our work with Athens is an example of the way that simplifying and modernizing a cities’ infrastructure can make it smarter.”* **The Transport for Athens Project:** Imagine having to go to the nearest metro station to buy a ticket with cash before you could board a bus.  This was the reality for Athenians and tourists before the introduction of city-wide, multi-modal, mulit-language, mobile ticketing allowed passengers to purchase tickets anywhere and at anytime. In December 2014 Athenians for the first time could buy tickets for public transport on their smartphones. Since deployment, Masabi, MasterCard and TfA have seen strong growth, with the number of tickets bought through the app continuing to rise month on month. [Download the TfA case study](https://info.masabi.com/transport-for-athens-mobile-ticketing-case-study) and learn how, in only a few months, Transport for Athens deployed city-wide multi-modal mobile ticketing, enabling their passengers to buy tickets whenever or wherever they are. [![TFAIMAGEDOWNLOAD.png](https://blog.masabi.com/hs-fs/hubfs/TFAIMAGEDOWNLOAD.png?width=739&height=403&name=TFAIMAGEDOWNLOAD.png "TFAIMAGEDOWNLOAD.png")](https://info.masabi.com/transport-for-athens-mobile-ticketing-case-study) ### Written by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) ![](https://blog.masabi.com/hubfs/james%20gooch.png) Head of Marketing at Masabi. Find me on: [LinkedIn](https://uk.linkedin.com/in/james-gooch-3b9949b) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. **