--- title: VIA, Masabi, and Transit app Partner to Launch VIA goMobile+ Fare Payment System description: VIA, Masabi, and Transit app partner to Launch VIA goMobile+ Fare Payment System image: https://blog.masabi.com/hubfs/E8IsYGIWYAELO4X.jpeg --- [![](https://blog.masabi.com/hs-fs/hubfs/masabi%20186.png?width=150&name=masabi%20186.png "masabi 186.png")](http://www.masabi.com/) ![E8IsYGIWYAELO4X](https://blog.masabi.com/hubfs/E8IsYGIWYAELO4X.jpeg "E8IsYGIWYAELO4X") 24-Aug-2021 16:05:23 by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) # VIA, Masabi, and Transit app Partner to Launch VIA goMobile+ Fare Payment System - [Tweet](https://twitter.com/share) *Improved Contactless Solution, Also Available in Transit app, Includes Mobile Ticketing Powered by Masabi’s Justride Platform* VIA Metropolitan Transit announced the launch of its improved VIA goMobile+ fare payment mobile app in partnership with Masabi and the Transit app. Riders will be able to purchase mobile fares anytime, anywhere, using either the new goMobile+ app or Transit app, which combines real-time trip planning with payment in the app thousands of VIA riders use every month.   The goMobile+ app features an improved user-friendly design in English and Spanish, and stronger security features. Riders can visit any VIA Transit Center and use cash or card to buy mobile tickets or add funds to their account to be used in the goMobile+ or Transit apps. And later this year, the app will integrate expanded payment options that will allow users to load value onto the app with cash at hundreds of local retailers.   With the Transit app, VIA customers have access to an all-in-one experience that combines mobile ticketing with trip planning, real-time tracking, and connections to first-mile/last-mile services. VIA’s mobile ticketing functionality is powered by Masabi's Justride platform.   By making mobile ticketing available in two applications, VIA is ensuring its riders have options and flexibility around fare payments for trips on any VIA service, including its buses, VIA Link, VIAtrans (paratransit service), and Special Event Service. The improved goMobile+ app replaces the existing goMobile app, and aims to make the ticket purchasing process easier, safer and more convenient. The goMobile+ app is free to download on Apple and Android devices.   Customers can continue using existing purchases on the previous goMobile app through Sept. 1, 2021, but will need to create a new account on the goMobile+ app. Tickets are not transferable to the new app. For questions about app purchases, visit VIAinfo.net/gomobileplus or call 210-362-2020.   *“VIA is committed to bringing modern technology and payment options to our customers by introducing ticketing in goMobile+ and Transit app,” said VIA President/CEO Jeffrey C. Arndt. “In doing so, we are providing the best technology platforms that will enable our customers to plan and pay for multi-modal trips in San Antonio. And with both apps allowing the use of credit card or cash payments, we are offering more solutions to help connect our customers with work, school, shopping and more.”*   *“The key to successfully modernizing public transit lies in maintaining its discoverability, accessibility and equity,” said Brian Zanghi, CEO of Masabi. “Simplifying the process of boarding and payment for public transit increases the appeal and utility to those using it, while creating a more efficient service with shorter dwell times and quicker journeys. We’re delighted to be working with VIA alongside our partners at Transit to help improve the experience for riders in San Antonio.”*   *“We make riding public transit as simple and stress-free as possible,” said David Block-Schachter, Chief Business Officer at Transit. “VIA riders already rely on Transit to plan their next trip and track their ride in real time. By integrating goMobile+ ticketing into Transit, VIA is giving riders everything they need in one place."*   If you would like to learn more please [get in contact with us.](https://info.masabi.com/get-in-contact-with-masabi) ### Written by [James Gooch](https://blog.masabi.com/blog/author/james-gooch) ![](https://blog.masabi.com/hubfs/james%20gooch.png) Head of Marketing at Masabi. Find me on: [LinkedIn](https://uk.linkedin.com/in/james-gooch-3b9949b) [ ### San Joaquin Regional Transit District Launches Open Payments with Masabi, Delivering “A Faster, Easy Way to Pay” Across Stockton and the Central Valley Jul 2, 2026 ](https://blog.masabi.com/blog/san-joaquin-regional-transit-district-launches-open-payments-with-masabi-delivering-a-faster-easy-way-to-pay-across-stockton-and-the-central-valley) [ ### How SaaS Fare Collection Keeps Getting Faster at Scale Jun 30, 2026 ](https://blog.masabi.com/blog/how-saas-fare-collection-keeps-getting-faster-at-scale) [ ### Tap, Ride, Repeat: How Masabi Is Scaling Open Payments Across North America Jun 30, 2026 ](https://blog.masabi.com/blog/tap-ride-repeat-how-masabi-is-scaling-open-payments-across-north-america) ### Menu [Fare Payments as a Service](http://www.masabi.com/fare-payments-as-a-service/) [Justride Platform](http://www.masabi.com/justride-mobile-ticketing/) [Account Based Ticketing ](http://www.masabi.com/account-based-ticketing/) [Mobility as a Service](http://www.masabi.com/mobility-as-a-service/) [Mobile Ticketing ](http://www.masabi.com/mobile-ticketing/) [Contactless EMV](http://www.masabi.com/contactless-emv-ticketing/) [Blog](https://blog.masabi.com/blog) [Content ](http://www.masabi.com/resources/) [Careers ](http://www.masabi.com/we-are-hiring/) [Contact Us ](https://www.masabi.com/about/) [Request a Demo ](https://info.masabi.com/justridedemo) ### About Justride Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service. ### About Masabi At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit. ### Masabi Newsletter © Masabi Services - All Right Reserved. ** ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.masabi.com/media-transcripts/53643683990/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://823172.fs1.hubspotusercontent-na1.net/hubfs/823172/VIA%20Validation_V6.mp4", "dateModified" : "2025-06-19T14:31:12.384Z", "description" : "", "duration" : "PT46.763S", "height" : 1080, "name" : "VIA Validation_V6", "thumbnailUrl" : "https://823172.fs1.hubspotusercontent-na1.net/hubfs/823172/VIA%20Validation_V6.mp4/medium.jpg?t=1750343472384", "uploadDate" : "2021-08-24T14:52:08.857Z", "width" : 1920 } ```