15-Mar-2007 18:53:46
by Tom Godber

Masabi Unveils Mobile Phone Banking Application

- UK Mobile Developer Demonstrates Highly-Secure, Mobile Banking Software with Rich Graphical User Interface

Masabi, the secure mobile applications company, today revealed a working prototype of a graphically rich, secure mobile banking application.
The Java software developed by Masabi allows users to securely view account details, statements and balances and make transactions all via
a user-friendly, brandable graphical interface. The company is now seeking financial technology partners to help bring this solution to market.

With more than 2 billion mobile phones in circulation, many countries now have more mobile subscribers than either fixed-line or the Internet
can reach. However, the uptake of security-dependent mobile applications such as banking and commerce has been a slow process.
Masabi’s proven expertise in data encryption, developing for a wide range of handsets and focus on usability makes it the ideal developer to drive mass-market uptake.

“To build a viable mass-market mobile banking application requires a combination of usability and security skills and above all the
ability to deliver these on the lowest common denominator handsets,” said Tom Godber, CTO and Co-Founder of Masabi.
“We have a proven track record of building just such applications and are excited about the prospect of turning our expertise to areas such as mobile banking and commerce.”

Masabi’s expertise in secure, usable mobile applications which run on even the lowest specification phone handsets was demonstrated in January when the company announced the rollout of international multi-language, multi-currency, multi-branded casino software for Playtech (AIM: PTEC), the world’s largest publicly traded online gaming software supplier. Masabi proved that even on the oldest colour Java handsets it can provide secure sign-up for new users on the mobile, with credit card, bank transfer and 3rd party payments, and still be able to include games with industry leading graphics and sounds.

About Masabi

Masabi designs and builds secure applications for mobile phones. The company is the leading developer of transactional software for the constrained environments of today’s mass market mobile handsets. It also has world leading experts in the fields of mobile usability, networking and security. Founded in 2002, Masabi began by launching a range of mobile phone games before moving into the mobile application sector with its ground breaking viral distribution and web interaction technology - as seen in the applications Pick the Prez and the Iraq War Cost Calculator. The company has a number of high profile clients from across a range of industry sectors, publicly announced examples of which include: Playtech, the Tote, the Liberal Democrats and Vodafone WildLive!. Based in London, Masabi is wholly self-owned and self-funded.

Written by Tom Godber

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