---
title: Global Messaging 2009 - Mobile Ticketing and Payments
description: Global Messaging 2009 - Mobile Ticketing and Payments
---

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24-Jun-2009 17:39:00

by [Tom Godber](https://blog.masabi.com/blog/author/tom-godber)

# Global Messaging 2009 - Mobile Ticketing and Payments

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I'm just back from presenting at the excellent [Global Messaging 2009 event](http://www.globalmessagingcongress.com/conference/day_2) in Westminster, on the subject of what makes a good mobile service in the context of mobile ticketing and payments:

[Global Messaging 2009 - Mobile Ticketing and Payments](http://www.slideshare.net/masabi/global-messaging-2009-mobile-ticketing-and-payments?type=powerpoint)

View more presentations from [Tom Godber](http://www.slideshare.net/masabi).

It covers some of our standard reference points, like the need for a mobile service to address a user pain point and actually perform better than the alternatives to be used. I think this really applies to selling train tickets from the handset, something that a pure deliver-only model fails to achieve.

### Written by [Tom Godber](https://blog.masabi.com/blog/author/tom-godber)

[

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### About Justride

Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.

### About Masabi

At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.

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