28-Jun-2021 18:06:56
by James Gooch

Lyft, RTC of Southern Nevada and Masabi create seamless experience with mobile ticketing launch for Southern Nevada transit riders

Lyft riders can now purchase RTC transit passes within the Lyft app

LAS VEGAS (June 28, 2021) Lyft, in partnership with the Regional Transportation Commission (RTC) of Southern Nevada and fare payment provider Masabi, has launched a mobile ticketing option for public transit.  The service provides customers in the region the ability to purchase RTC transit passes through the Lyft app, combining ride share and public transit conveniently in one app. 


In Las Vegas, 45 percent of Lyft riders have used the ride share service to get to or from public transit. In 2020, Lyft added local public transit information in-app, allowing riders to compare additional transportation options in Southern Nevada in one seamless experience. Now, with mobile ticketing, riders will have one more way — alongside Lyft rideshare and car rentals — to access reliable and efficient transportation and have an all-in-one-app transportation experience. The addition of RTC passes to Lyft, in collaboration with RTC’s Fare Payments-as-a-Service provider Masabi, marks another milestone in the move towards a seamless Mobility-as-a-Service (MaaS) experience for the RTC and their riders.


“Across our communities, we’ve seen how transportation access can unlock economic and social mobility, so strengthening our partnership with local transportation agencies like RTC will support our shared goal to reduce traffic, cut carbon emissions and make transportation more equitable,” said Caroline Samponaro, Head of Transit, Bike and Scooter Policy at Lyft. “By adding mobile ticketing alongside Masabi, we can offer riders the flexibility they seek.”


RTC transit passes cost the same within the Lyft app as they do using any existing option. To purchase fares within the Lyft app, Southern Nevada customers can look for Transit on the Lyft app home screen, where they can search and compare routes, purchase multiple fares using any credit or debit payment method currently enabled in Lyft, and save unused passes for up to 45 days. When ready to ride and redeem, customers can view all available purchased passes and activate a pass with a single tap.


“The RTC is proud to expand our partnership with Lyft to provide an all-in-one solution for our residents and visitors to plan a trip and purchase their passes - all before boarding,” said MJ Maynard, RTC chief executive officer. “We are continually working to broaden access for our community, and providing additional options is another way to make it more convenient and equitable for our customers to utilize our transit system.”

“By offering a single interface from which riders can plan and pay for journeys, new mobility partners such as Lyft are driving positive change in the way we move around cities,” said Brian Zanghi, Chief Executive Officer at Masabi. “Making public transit tickets available through Masabi’s Justride SDK in the Lyft app will help Las Vegans and tourists alike move seamlessly and safely around the city, and conveniently discover and access public transit services. We are delighted to have worked with RTC to deliver a service that will enhance their riders’ journeys.”

For more information, visit the RTC online newsroom.

Written by James Gooch

Head of Marketing at Masabi.
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