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10-Nov-2020 14:17:46
by James Gooch

Masabi and RTS in Rochester, NY Launch World’s First Account-Based Ticketing Solution Powered by MaaS-Enabled Fare Payments-as-a-Service Platform

Account-Based Ticketing System Enables Mobility-as-a-Service, Allowing Riders to Simply Tap and Ride Using the Transit app or Smart Card Without the Need to Buy a Ticket.


We are very excited to announce a new era in fare payments with the launch of the RTS Go contactless fare payment solution in Rochester, NY for Regional Transit Service (RTS). This cutting-edge touchless technology, powered by Masabi’s Justride platform, means riders will no longer need to buy a ticket - and will simply be able to use their RTS Go smart card or RTS Go mobile pass in the Transit app to tap, ride and then be charged the best possible price for their journey.


The roll-out of RTS Go marks a turning point in the fare collection industry. Transit agencies no longer need to purchase their own design-and-build bespoke ticketing systems, which are expensive, slow and risky to deploy, and do not update regularly with new features and functionality unless significant amounts of money are invested. Instead, this world-first solution uses a Fare Payments-as-a-Service approach, combined with a Mobility-as-a-Service app experience.

Fare Payments-as-a-Service delivers agencies the latest fare payment innovations quickly, using a cloud-native multi-tenant platform like Masabi’s Justride, which is constantly updating and adding new features. This greatly improves the journey experience for passengers by delivering constant innovation, helping agencies keep up with the pace of technology change. It also reduces the total cost of fare collection as the costs are shared between all users of the platform through reduced build, update and maintenance costs.


Thanks to Masabi’s integration with Stacked-Phone-BG-small1the Transit app, RTS customers are now able to add stored value to their accounts and seamlessly navigate the transit network in one easy-to-use app. This combination provides RTS customers with an integrated mobility experience including trip planning, real-time information and connections to third-party mobility services, so they can take complete first/last mile journeys. Riders simply need to tap and ride when they’re ready to travel, all from within the Transit app, with fare payments powered by Masabi’s Justride SDK.


Customers using RTS Go will pay $1 per ride, but thanks to “fare capping”, never more than $3 a day or $56 a month - which corresponds to the price of a daily and monthly pass. The account-based back office fare engine knows when a rider has reached these limits and stops charging them for the rest of that day or month, rewarding them the more they use RTS services. This demonstrates a commitment by RTS to the democratization of public transit, recognizing its fundamental role in enabling economic and social growth. Ensuring the availability of fully contactless journeys for riders also shows RTS’ commitment to a transport-led recovery following the Covid-19 pandemic, keeping transit working safely for the people of Rochester.


Customers who don’t have a smartphone are able to purchase an RTS Go reloadable smart card online at myRTS.com or at one of the new ticket vending machines. RTS Go cards can be topped up using Transit app, online using the new web portal, or from a ticket vending machine. 

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When boarding the bus, passengers tap their mobile pass or smart card on the new Justride Validators. These revolutionary and affordable validation devices bring the benefits of Account-Based Ticketing to agencies of all sizes and enable all major ticketing formats including Barcode, NFC and Contactless EMV (for contactless bank cards).


Justride, named Ticketing Technology of the Year 2019 and 2020, is used by more than 80 public transit agencies and operators of all sizes across 11 countries, including; New York’s MTA, Boston’s MBTA, Denver’s RTD, Las Vegas’ RTC, Calgary Transit, Bucharest’s STB, EMT Valencia and National Express. The platform has evolved from a market-leading mobile ticketing solution to offer a complete Account-Based Ticketing (ABT) system, enabling Mobility-as-a-Service (MaaS) through partnerships with leading mobility partners such as Uber, Moovit, Jorudan and the Transit app. The platform supports all rider groups and enables cash to be turned into stored value passengers can use to travel without the need for expensive hardware.


“As businesses in our region continue to open and adjust to new realities from the COVID-19 pandemic, RTS is happy to implement our new RTS Go fare payment system and provide customers with new and safe options to manage and pay their fares,” RTS CEO Bill Carpenter said. “In addition to integrating a new mobile app and reloadable smartcards into our system, the technology behind RTS Go adds a new layer of safety for customers on the bus through contactless fare payment. I thank our partners at Masabi and Transit for their innovation and for helping us bring this project to life.”  


“This deployment is the beginning of the end for the traditional fare collection industry as we know it, with full fare payment systems delivering agencies of all sizes the latest ‘Fare Payment’ innovations ‘as a Service’, quickly and for a fraction of the cost of bespoke systems. At the same time, Fare Payments-as-a-Service is helping agencies keep up with the pace of technology change with constantly improving features and functionality, including the foundations for MaaS,” said Brian Zanghi, CEO of Masabi. “It's a genuine win-win for both riders and agencies and will be the de facto way agencies run their fare payment systems. With this world first, RTS is leading the way and it’s a testament to their forward looking, passionate and dedicated teams that this project was possible.”


If you would like to learn more please get in contact.

Written by James Gooch

Head of Marketing at Masabi.
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