05-Nov-2018 11:52:42
by James Gooch

Masabi Shortlisted for Practical Mobility-as-a-Service: The World's First Mobile Ticketing SDK for Public Transport at Smart City Expo World Congress Awards

Company Short-Listed in Mobility Category with Winner to be Announced at Ceremony on November 14th in Barcelona


London, UK November 5th, 2018 - Masabi, the company bringing Software-as-a-Service ticketing and payments to public transport, today announced that it has been named as a finalist in the Mobility category of the World Smart City Awards at the Smart City Expo World Congress (SCEWC). The company has been recognised for its Justride Software Development Kit (SDK), a world first, which allows urban mobility providers such as journey planners and bike, scooter and ride sharing services to integrate the market leading mobile ticketing platform into their applications, connecting services together for a seamless multimodal user experience. Masabi will also be exhibiting at SCEWC at the Mastercard stand #B225, including demos of the Justride SDK.


These are the highest profile Smart City awards in the world, with some 473 proposals submitted from 57 countries. To make the final 47 proposals and the final 6 within the Mobility category is significant recognition of the impact the Justride SDK is having in the urban mobility sector, helping connect public transport within MaaS Ecosystem around the globe.


SCEWC is an event for cities organized by Fira de Barcelona, and 2018 will see its eighth edition with representatives of more than 700 cities and over 100 mayors attending between November 13th and 15th. The Justride SDK is the first and only mobile ticketing SDK for public transport. It allows 3rd party applications to request fare types, make payments, and delivers visual and barcode mobile tickets to a passenger through a secure ticket wallet. Masabi has already announced SDK licensees that include; Keolis & Kisio Digital, Uber, Chalo, Gertek & Transit, making paying for tickets easier and more convenient – helping make transit services more accessible, reducing congestion.


“We are honoured to have been named as finalists at the world’s most prestigious Smart City Event,” said Brian Zanghi, CEO of Masabi. “Through partnerships with globally recognised organisations such as Uber, Transit and Keolis we are making mobile ticketing for public transport easier and more convenient.”


The award winners will be announced at the Smart City World Expo on 14th November in Barcelona. The full list of awards categories and finalists can be found at: to arrange a meeting with Masabi at the show contact



About Masabi

Masabi provides Software-as-a-Service (SaaS) ticketing and payments to public transport agencies of all sizes around the globe. Whether looking for a mobile ticketing system, want to enable Mobility as a Service (MaaS), or require an account-based full fare collection solution using a contactless bank card, mobile device or smartcard, Justride is the platform for you.


Justride, unifies account-based and pre-pay ticketing into a single configurable solution. Its SaaS architecture, ‘Mobile First‘ approach and Bring Your Own Ticket (BYOT) philosophy, allows transit providers to deliver innovation quickly, delighting passengers and reducing costs, while increasing efficiency and data insights.


Masabi is the category creator for transit mobile ticketing and with over 40 clients across 4 continents the Justride mobility platform is the most widely deployed end-to-end mobile and account-based ticketing solution in operation, serving the largest agency in the USA to the smallest bus operator. It has offices in New York, London and Cluj and investors include Mastercard and Keolis.

Written by James Gooch

Head of Marketing at Masabi.
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